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Implementing Location Based Information/Advertising for Existing Mobile Phone Users in Indoor/Urban Environments.

Research output: Contribution in Book/Report/ProceedingsPaper


Publication date07/2005
Host publicationMobile Business, 2005. ICMB 2005. International Conference on
Number of pages7
ISBN (Print)0-7695-2367-6
<mark>Original language</mark>English


ConferenceIEEE Fourth International Conference on Mobile Business
CitySydney, Australia
Period1/07/05 → …


ConferenceIEEE Fourth International Conference on Mobile Business
CitySydney, Australia
Period1/07/05 → …


In the emerging world of m-commerce potential users consistently cite location based services as a technology they would be interested in using. However, solutions to obtaining the specific location of the user predominately rely on the provision of additional hardware and/or software within the mobile phone or the system infrastructure. These techniques are often inappropriate for indoor and highly urban environments where the line of sight to the location measurement unit is often unavailable resulting in inaccurate and unreliable positional information. In this paper we present a system that can be used with any current mobile phone system to provide location based information/advertisements to any mobile phone, equipped with Bluetooth technology, without any necessity of installing client side software. The system can be used to provide systems such as location based information for tourist in cities or museums or location based advertisements.

Bibliographic note

ISBN:0-7695-2367-6 "©2005 IEEE. Personal use of this material is permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new collective works for resale or redistribution to servers or lists, or to reuse any copyrighted component of this work in other works must be obtained from the IEEE." "This material is presented to ensure timely dissemination of scholarly and technical work. Copyright and all rights therein are retained by authors or by other copyright holders. All persons copying this information are expected to adhere to the terms and constraints invoked by each author's copyright. In most cases, these works may not be reposted without the explicit permission of the copyright holder."