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Implementing programmatic initiatives in manufacturer-retailer networks

Research output: Contribution to journalJournal article

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Implementing programmatic initiatives in manufacturer-retailer networks. / Mouzas, S; Araujo, L M.

In: Industrial Marketing Management, Vol. 29, No. 4, 2000, p. 293-303.

Research output: Contribution to journalJournal article

Harvard

Mouzas, S & Araujo, LM 2000, 'Implementing programmatic initiatives in manufacturer-retailer networks' Industrial Marketing Management, vol. 29, no. 4, pp. 293-303.

APA

Vancouver

Author

Mouzas, S ; Araujo, L M. / Implementing programmatic initiatives in manufacturer-retailer networks. In: Industrial Marketing Management. 2000 ; Vol. 29, No. 4. pp. 293-303.

Bibtex

@article{6e641bddcccd4e8287166ab61234534e,
title = "Implementing programmatic initiatives in manufacturer-retailer networks",
author = "S Mouzas and Araujo, {L M}",
year = "2000",
language = "English",
volume = "29",
pages = "293--303",
journal = "Industrial Marketing Management",
issn = "0019-8501",
publisher = "Elsevier Inc.",
number = "4",

}

RIS

TY - JOUR

T1 - Implementing programmatic initiatives in manufacturer-retailer networks

AU - Mouzas, S

AU - Araujo, L M

PY - 2000

Y1 - 2000

M3 - Journal article

VL - 29

SP - 293

EP - 303

JO - Industrial Marketing Management

JF - Industrial Marketing Management

SN - 0019-8501

IS - 4

ER -