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Innovation in business networks the role of leveraging resources

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Innovation in business networks the role of leveraging resources. / Ostendorf, Jan Wilhelm; Mouzas, Stefanos; Chakrabarti, Ronika.
In: Industrial Marketing Management, Vol. 43, 2014, p. 504-511.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Ostendorf, JW, Mouzas, S & Chakrabarti, R 2014, 'Innovation in business networks the role of leveraging resources', Industrial Marketing Management, vol. 43, pp. 504-511. https://doi.org/10.1016/j.indmarman.2013.12.018

APA

Ostendorf, J. W., Mouzas, S., & Chakrabarti, R. (2014). Innovation in business networks the role of leveraging resources. Industrial Marketing Management, 43, 504-511. https://doi.org/10.1016/j.indmarman.2013.12.018

Vancouver

Ostendorf JW, Mouzas S, Chakrabarti R. Innovation in business networks the role of leveraging resources. Industrial Marketing Management. 2014;43:504-511. doi: 10.1016/j.indmarman.2013.12.018

Author

Ostendorf, Jan Wilhelm ; Mouzas, Stefanos ; Chakrabarti, Ronika. / Innovation in business networks the role of leveraging resources. In: Industrial Marketing Management. 2014 ; Vol. 43. pp. 504-511.

Bibtex

@article{796075be1b4945c5b45dd0e065d76907,
title = "Innovation in business networks the role of leveraging resources",
abstract = "This study investigates how companies innovate in their business networks.We examine the role of leveraging resources in the context of retail brand paints within the do-it-yourself (DIY) paint industry, where the role of innovation is pertinent to achieve differentiation and create value. The study investigates innovation as a process of leveraging resources within business relationships. Research findings demonstrate that manufacturers and retailers jointly leverage resources to develop and launch innovative retail brands. Companies need to carefully address these resource-leveraging processes and assess their options in developing innovations that enable sustainable growth.",
author = "Ostendorf, {Jan Wilhelm} and Stefanos Mouzas and Ronika Chakrabarti",
year = "2014",
doi = "10.1016/j.indmarman.2013.12.018",
language = "English",
volume = "43",
pages = "504--511",
journal = "Industrial Marketing Management",
issn = "0019-8501",
publisher = "Elsevier Inc.",

}

RIS

TY - JOUR

T1 - Innovation in business networks the role of leveraging resources

AU - Ostendorf, Jan Wilhelm

AU - Mouzas, Stefanos

AU - Chakrabarti, Ronika

PY - 2014

Y1 - 2014

N2 - This study investigates how companies innovate in their business networks.We examine the role of leveraging resources in the context of retail brand paints within the do-it-yourself (DIY) paint industry, where the role of innovation is pertinent to achieve differentiation and create value. The study investigates innovation as a process of leveraging resources within business relationships. Research findings demonstrate that manufacturers and retailers jointly leverage resources to develop and launch innovative retail brands. Companies need to carefully address these resource-leveraging processes and assess their options in developing innovations that enable sustainable growth.

AB - This study investigates how companies innovate in their business networks.We examine the role of leveraging resources in the context of retail brand paints within the do-it-yourself (DIY) paint industry, where the role of innovation is pertinent to achieve differentiation and create value. The study investigates innovation as a process of leveraging resources within business relationships. Research findings demonstrate that manufacturers and retailers jointly leverage resources to develop and launch innovative retail brands. Companies need to carefully address these resource-leveraging processes and assess their options in developing innovations that enable sustainable growth.

U2 - 10.1016/j.indmarman.2013.12.018

DO - 10.1016/j.indmarman.2013.12.018

M3 - Journal article

VL - 43

SP - 504

EP - 511

JO - Industrial Marketing Management

JF - Industrial Marketing Management

SN - 0019-8501

ER -