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Managing corporate social responsibility through design.

Research output: Contribution to journalJournal article

Published

Journal publication date03/2011
JournalThe Design Management Institute
Journal number1
Volume22
Number of pages12
Pages68-79
Original languageEnglish

Abstract

Corporate social responsibility is not just a task for the public relations department. A holistic and strategic view of CSR will achieve long-term strategic advantages, along with social and environmental contributions. If designers and design managers want to continue to play a role in corporate strategy development, they must integrate it into their thinking.