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Managing corporate social responsibility through design.

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Managing corporate social responsibility through design. / Koo, Yoori; Cooper, Rachel.

In: Design Management Review, Vol. 22, No. 1, 03.2011, p. 68-79.

Research output: Contribution to Journal/MagazineJournal articlepeer-review

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Koo, Yoori ; Cooper, Rachel. / Managing corporate social responsibility through design. In: Design Management Review. 2011 ; Vol. 22, No. 1. pp. 68-79.

Bibtex

@article{bcdec5a1ea484b708f9d71f32b20c1b6,
title = "Managing corporate social responsibility through design.",
abstract = "Corporate social responsibility is not just a task for the public relations department. A holistic and strategic view of CSR will achieve long-term strategic advantages, along with social and environmental contributions. If designers and design managers want to continue to play a role in corporate strategy development, they must integrate it into their thinking.",
author = "Yoori Koo and Rachel Cooper",
year = "2011",
month = mar,
doi = "10.1111/j.1948-7169.2011.00112.x",
language = "English",
volume = "22",
pages = "68--79",
journal = "Design Management Review",
issn = "1557-0614",
publisher = "Wiley",
number = "1",

}

RIS

TY - JOUR

T1 - Managing corporate social responsibility through design.

AU - Koo, Yoori

AU - Cooper, Rachel

PY - 2011/3

Y1 - 2011/3

N2 - Corporate social responsibility is not just a task for the public relations department. A holistic and strategic view of CSR will achieve long-term strategic advantages, along with social and environmental contributions. If designers and design managers want to continue to play a role in corporate strategy development, they must integrate it into their thinking.

AB - Corporate social responsibility is not just a task for the public relations department. A holistic and strategic view of CSR will achieve long-term strategic advantages, along with social and environmental contributions. If designers and design managers want to continue to play a role in corporate strategy development, they must integrate it into their thinking.

U2 - 10.1111/j.1948-7169.2011.00112.x

DO - 10.1111/j.1948-7169.2011.00112.x

M3 - Journal article

VL - 22

SP - 68

EP - 79

JO - Design Management Review

JF - Design Management Review

SN - 1557-0614

IS - 1

ER -