Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - Managing corporate social responsibility through design.
AU - Koo, Yoori
AU - Cooper, Rachel
PY - 2011/3
Y1 - 2011/3
N2 - Corporate social responsibility is not just a task for the public relations department. A holistic and strategic view of CSR will achieve long-term strategic advantages, along with social and environmental contributions. If designers and design managers want to continue to play a role in corporate strategy development, they must integrate it into their thinking.
AB - Corporate social responsibility is not just a task for the public relations department. A holistic and strategic view of CSR will achieve long-term strategic advantages, along with social and environmental contributions. If designers and design managers want to continue to play a role in corporate strategy development, they must integrate it into their thinking.
U2 - 10.1111/j.1948-7169.2011.00112.x
DO - 10.1111/j.1948-7169.2011.00112.x
M3 - Journal article
VL - 22
SP - 68
EP - 79
JO - Design Management Review
JF - Design Management Review
SN - 1557-0614
IS - 1
ER -