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Marketing and design management.
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Marketing and design management.
Research output: Book/Report/Proceedings › Book
Published
| Publication date | 06/1997 |
|---|---|
| Place of publication | London |
| Publisher | Intl Thomson Business Press |
| Number of pages | 245 |
| ISBN (Print) | 9781861521736 |
| Original language | English |
Abstract
This title looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design in the organisation, new product strategies and the effectiveness of the marketing/design relationship. Cases cover retail, services and industrial products in order to assess best practice in design management for marketing.