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Marketing and design management.

Research output: Book/Report/ProceedingsBook

Published

Publication date06/1997
Place of publicationLondon
PublisherIntl Thomson Business Press
Number of pages245
ISBN (Print)9781861521736
Original languageEnglish

Abstract

This title looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design in the organisation, new product strategies and the effectiveness of the marketing/design relationship. Cases cover retail, services and industrial products in order to assess best practice in design management for marketing.