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Marketplace orchestration of taste: insights from the Bridgewater Hall

Research output: Contribution to journalJournal article

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<mark>Journal publication date</mark>2016
<mark>Journal</mark>Journal of Marketing Management
Issue number9-10
Volume32
Number of pages18
Pages (from-to)926-943
Publication statusPublished
Early online date13/06/16
Original languageEnglish

Abstract

The aim of this paper is to explore how a concert hall can orchestrate and shape individuals’ classical music tastes. The paper is based on an 8-month ethnography at the Bridgewater Hall concert venue in Manchester. Our emergent findings illustrate how classical music tastes are influenced via the spatial meanings of the concert hall. These meanings include various physical, historical and sociocultural aspects that are revealed in the context of the Bridgewater Hall.
Our study contributes to various streams of consumer culture theory research and opens up avenues for future research on the interrelationships of space and place with taste.