Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - New Product Development and consumer culture
T2 - a review
AU - Aryana, Bijan
AU - Boks, Casper
PY - 2012/1/1
Y1 - 2012/1/1
N2 - This paper assesses how consumer culture has been addressed in New Product Development (NPD) literature. Based on a classification of NPD-related theories, a set of consumer-culture-related theories is used to identify and categorise relevant literature. User research is not found to be a core method used in the studied literature, and a large number of studies rely on secondary data. Most references study culture?s role in the final phases of NPD when the characteristics of a product are defined, but a lack of guidelines for considering culture in the early phases of NPD was identified.
AB - This paper assesses how consumer culture has been addressed in New Product Development (NPD) literature. Based on a classification of NPD-related theories, a set of consumer-culture-related theories is used to identify and categorise relevant literature. User research is not found to be a core method used in the studied literature, and a large number of studies rely on secondary data. Most references study culture?s role in the final phases of NPD when the characteristics of a product are defined, but a lack of guidelines for considering culture in the early phases of NPD was identified.
U2 - 10.1504/IJPD.2012.047354
DO - 10.1504/IJPD.2012.047354
M3 - Journal article
VL - 16
SP - 45
EP - 62
JO - International Journal of Product Development
JF - International Journal of Product Development
SN - 1477-9056
IS - 1
ER -