TY - JOUR

T1 - New Product Development and consumer culture

T2 - a review

AU - Aryana, Bijan

AU - Boks, Casper

PY - 2012/1/1

Y1 - 2012/1/1

N2 - This paper assesses how consumer culture has been addressed in New Product Development (NPD) literature. Based on a classification of NPD-related theories, a set of consumer-culture-related theories is used to identify and categorise relevant literature. User research is not found to be a core method used in the studied literature, and a large number of studies rely on secondary data. Most references study culture?s role in the final phases of NPD when the characteristics of a product are defined, but a lack of guidelines for considering culture in the early phases of NPD was identified.

AB - This paper assesses how consumer culture has been addressed in New Product Development (NPD) literature. Based on a classification of NPD-related theories, a set of consumer-culture-related theories is used to identify and categorise relevant literature. User research is not found to be a core method used in the studied literature, and a large number of studies rely on secondary data. Most references study culture?s role in the final phases of NPD when the characteristics of a product are defined, but a lack of guidelines for considering culture in the early phases of NPD was identified.

U2 - 10.1504/IJPD.2012.047354

DO - 10.1504/IJPD.2012.047354

M3 - Journal article

VL - 16

SP - 45

EP - 62

JO - International Journal of Product Development

JF - International Journal of Product Development

SN - 1477-9056

IS - 1

ER -