Home > Research > Publications & Outputs > “Nobody really wants to be called bossy or domi...

Links

Text available via DOI:

View graph of relations

“Nobody really wants to be called bossy or domineering”: Feminist critique of media “industry speak”

Research output: Contribution to journalJournal article

Published
  • Samiyya Black
  • Carolina Estrada
  • Mirza Carolina de la Fuente
  • Ashley Orozco
  • Andrew Trabazo
  • Sofia de la Vega
  • Robert Gutsche Jr
Close
<mark>Journal publication date</mark>2019
<mark>Journal</mark>Journalism Practice
Issue number1
Volume13
Number of pages17
Pages (from-to)35-51
Publication statusPublished
Early online date22/11/17
Original languageEnglish

Abstract

This article examines talks given by 12 female media professionals at a Southern US university’s center on women in communication between 2013 and 2015 to identify the influence of hegemonic masculinity in industry speak about women and professionalism in the fields of journalism, advertising, and public relations. This paper applies a feminist critique of discussions about “work–life balance,” “leaning in,” “emotion,” and language about the role of technology and innovation in women’s careers, to argue that inherent in these discussions about media professionalism are traits that perpetuate binary notions of feminine–masculine traits of the workplace. As a whole, these messages fail to account for notions of intersectionality and perpetuate inequality and masculine power for future professionals.