Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - “Nobody really wants to be called bossy or domineering”
T2 - Feminist critique of media “industry speak”
AU - Black, Samiyya
AU - Estrada, Carolina
AU - de la Fuente, Mirza Carolina
AU - Orozco, Ashley
AU - Trabazo, Andrew
AU - de la Vega, Sofia
AU - Gutsche Jr, Robert
PY - 2019/1/2
Y1 - 2019/1/2
N2 - This article examines talks given by 12 female media professionals at a Southern US university’s center on women in communication between 2013 and 2015 to identify the influence of hegemonic masculinity in industry speak about women and professionalism in the fields of journalism, advertising, and public relations. This paper applies a feminist critique of discussions about “work–life balance,” “leaning in,” “emotion,” and language about the role of technology and innovation in women’s careers, to argue that inherent in these discussions about media professionalism are traits that perpetuate binary notions of feminine–masculine traits of the workplace. As a whole, these messages fail to account for notions of intersectionality and perpetuate inequality and masculine power for future professionals.
AB - This article examines talks given by 12 female media professionals at a Southern US university’s center on women in communication between 2013 and 2015 to identify the influence of hegemonic masculinity in industry speak about women and professionalism in the fields of journalism, advertising, and public relations. This paper applies a feminist critique of discussions about “work–life balance,” “leaning in,” “emotion,” and language about the role of technology and innovation in women’s careers, to argue that inherent in these discussions about media professionalism are traits that perpetuate binary notions of feminine–masculine traits of the workplace. As a whole, these messages fail to account for notions of intersectionality and perpetuate inequality and masculine power for future professionals.
KW - feminist analysis
KW - industry speak
KW - intersectionality
KW - professionalism
KW - women
KW - workplace rhetoric
U2 - 10.1080/17512786.2017.1399812
DO - 10.1080/17512786.2017.1399812
M3 - Journal article
VL - 13
SP - 35
EP - 51
JO - Journalism Practice
JF - Journalism Practice
SN - 1751-2794
IS - 1
ER -