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Organizational Inscriptions of Network Pictures: A Meso-Level Analysis

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<mark>Journal publication date</mark>11/2012
<mark>Journal</mark>Industrial Marketing Management
Issue number6
Number of pages14
Pages (from-to)1270-1283
<mark>Original language</mark>English


This paper deals with organizational inscriptions of managerial cognition elaborating on the emerging concept of network pictures. While previous studies on network pictures have concentrated on individual managers’ cognitive views of business networks, this study operates on a focal company level (meso-level) and is concerned with how managerial cognition is manifested in organizational artifacts, which in turn aim to guide business activities. The paper presents a dimensionaltypological model of traces of such inscriptions, which, thereby, becomes a means to capture managers’ interactive sense-making of a company’s network. We identified organizational inscriptions of managerial cognition in the following areas: strategy, organization, systems, processes, and budgets, which in turn influenced the inclusion/exclusion of interaction partners, the interaction mode, and resource allocation.