Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review
Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review
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TY - CONF
T1 - Performing identity – How British Asians acquire subcultural capital, build social capital, and gain distinction through Bollywood, music and dance
AU - Pradhan, Anuja
AU - Cocker, Hayley
AU - Hogg, Margaret
PY - 2018
Y1 - 2018
N2 - We understand the processes of ethnic identity performance among second-generation British Asian women consumers by analysing interview data of their lived experiences. British Asian women acquire, use and produce situationally prized subcultural capital through consumption of Bollywood movies and artistic performances like dancing and singing. We find their ethnic identity performances are structured by the situational nature of consumer agency. We explicate the heterogeneity within, what are thought of as, homogenous cultures, and shed light on the emic relevance of this conceptualisation. Finally we stress upon the temporal and situational nature of ethnic identity performance. Thus, we paint a picture of the lived experiences of second-generation migrant consumers, focussing on the emically-relevant and often liberating aspects of their identity performances as opposed to the victimised and marginalised projections seen in much previous acculturation research.
AB - We understand the processes of ethnic identity performance among second-generation British Asian women consumers by analysing interview data of their lived experiences. British Asian women acquire, use and produce situationally prized subcultural capital through consumption of Bollywood movies and artistic performances like dancing and singing. We find their ethnic identity performances are structured by the situational nature of consumer agency. We explicate the heterogeneity within, what are thought of as, homogenous cultures, and shed light on the emic relevance of this conceptualisation. Finally we stress upon the temporal and situational nature of ethnic identity performance. Thus, we paint a picture of the lived experiences of second-generation migrant consumers, focussing on the emically-relevant and often liberating aspects of their identity performances as opposed to the victimised and marginalised projections seen in much previous acculturation research.
KW - British Indian
KW - Bollywood
KW - ethnicity
KW - Ethnic identity
KW - second generation
M3 - Conference paper
T2 - 2018 Consumer Culture Theory Conference
Y2 - 28 June 2018
ER -