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Performing identity – How British Asians acquire subcultural capital, build social capital, and gain distinction through Bollywood, music and dance

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Performing identity – How British Asians acquire subcultural capital, build social capital, and gain distinction through Bollywood, music and dance. / Pradhan, Anuja; Cocker, Hayley; Hogg, Margaret.
2018. Paper presented at 2018 Consumer Culture Theory Conference, Odense, Denmark.

Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

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@conference{80d53b58f60e4b179c015eedd36c5cbf,
title = "Performing identity – How British Asians acquire subcultural capital, build social capital, and gain distinction through Bollywood, music and dance",
abstract = "We understand the processes of ethnic identity performance among second-generation British Asian women consumers by analysing interview data of their lived experiences. British Asian women acquire, use and produce situationally prized subcultural capital through consumption of Bollywood movies and artistic performances like dancing and singing. We find their ethnic identity performances are structured by the situational nature of consumer agency. We explicate the heterogeneity within, what are thought of as, homogenous cultures, and shed light on the emic relevance of this conceptualisation. Finally we stress upon the temporal and situational nature of ethnic identity performance. Thus, we paint a picture of the lived experiences of second-generation migrant consumers, focussing on the emically-relevant and often liberating aspects of their identity performances as opposed to the victimised and marginalised projections seen in much previous acculturation research. ",
keywords = "British Indian, Bollywood, ethnicity, Ethnic identity, second generation",
author = "Anuja Pradhan and Hayley Cocker and Margaret Hogg",
year = "2018",
language = "English",
note = "2018 Consumer Culture Theory Conference ; Conference date: 28-06-2018",
url = "https://www.sdu.dk/CCT2018",

}

RIS

TY - CONF

T1 - Performing identity – How British Asians acquire subcultural capital, build social capital, and gain distinction through Bollywood, music and dance

AU - Pradhan, Anuja

AU - Cocker, Hayley

AU - Hogg, Margaret

PY - 2018

Y1 - 2018

N2 - We understand the processes of ethnic identity performance among second-generation British Asian women consumers by analysing interview data of their lived experiences. British Asian women acquire, use and produce situationally prized subcultural capital through consumption of Bollywood movies and artistic performances like dancing and singing. We find their ethnic identity performances are structured by the situational nature of consumer agency. We explicate the heterogeneity within, what are thought of as, homogenous cultures, and shed light on the emic relevance of this conceptualisation. Finally we stress upon the temporal and situational nature of ethnic identity performance. Thus, we paint a picture of the lived experiences of second-generation migrant consumers, focussing on the emically-relevant and often liberating aspects of their identity performances as opposed to the victimised and marginalised projections seen in much previous acculturation research.

AB - We understand the processes of ethnic identity performance among second-generation British Asian women consumers by analysing interview data of their lived experiences. British Asian women acquire, use and produce situationally prized subcultural capital through consumption of Bollywood movies and artistic performances like dancing and singing. We find their ethnic identity performances are structured by the situational nature of consumer agency. We explicate the heterogeneity within, what are thought of as, homogenous cultures, and shed light on the emic relevance of this conceptualisation. Finally we stress upon the temporal and situational nature of ethnic identity performance. Thus, we paint a picture of the lived experiences of second-generation migrant consumers, focussing on the emically-relevant and often liberating aspects of their identity performances as opposed to the victimised and marginalised projections seen in much previous acculturation research.

KW - British Indian

KW - Bollywood

KW - ethnicity

KW - Ethnic identity

KW - second generation

M3 - Conference paper

T2 - 2018 Consumer Culture Theory Conference

Y2 - 28 June 2018

ER -