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Place branding and place narratives

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)

Published

Standard

Place branding and place narratives. / Lichrou, Maria ; Patterson , Maurice ; O'Malley, Lisa ; O'Leary, Killian.

Handbook of Place Marketing and Branding. ed. / Adriana Campelo. Cheltenham : Edward Elgar, 2017.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)

Harvard

Lichrou, M, Patterson , M, O'Malley, L & O'Leary, K 2017, Place branding and place narratives. in A Campelo (ed.), Handbook of Place Marketing and Branding. Edward Elgar, Cheltenham. <https://www.elgaronline.com/view/edcoll/9781784718596/9781784718596.xml>

APA

Lichrou, M., Patterson , M., O'Malley, L., & O'Leary, K. (2017). Place branding and place narratives. In A. Campelo (Ed.), Handbook of Place Marketing and Branding Edward Elgar. https://www.elgaronline.com/view/edcoll/9781784718596/9781784718596.xml

Vancouver

Lichrou M, Patterson M, O'Malley L, O'Leary K. Place branding and place narratives. In Campelo A, editor, Handbook of Place Marketing and Branding. Cheltenham: Edward Elgar. 2017

Author

Lichrou, Maria ; Patterson , Maurice ; O'Malley, Lisa ; O'Leary, Killian. / Place branding and place narratives. Handbook of Place Marketing and Branding. editor / Adriana Campelo. Cheltenham : Edward Elgar, 2017.

Bibtex

@inbook{8a7596ffe21f4dce9a00058b817eecb3,
title = "Place branding and place narratives",
abstract = "This chapter discusses the potential of narratives in facilitating community engagement through a participative place branding process. Narrative is an important mode through which people construct reality and as such narrative is also implicated in the formation of place. As means through which we can make sense of people{\textquoteright}s experiences of place and their desires and aspirations, narratives are also relevant to the aims of bottom-up, participative place branding programmes. These approaches are gaining popularity, following criticisms of top-down place branding for failing to resonate with place realities and the disenchantment of different communities with place brands. Finally, addressing methodological considerations of the narrative inquiry approach, the chapter examines ways to access, elicit and make sense of place narratives. The narrative perspective advocated here puts emphasis on branding as a reflexive, dynamic and collaborative process that embraces and works with the inherent tensions and contradictions of places.",
author = "Maria Lichrou and Maurice Patterson and Lisa O'Malley and Killian O'Leary",
year = "2017",
language = "English",
isbn = "9781784718596",
editor = "Adriana Campelo",
booktitle = "Handbook of Place Marketing and Branding",
publisher = "Edward Elgar",

}

RIS

TY - CHAP

T1 - Place branding and place narratives

AU - Lichrou, Maria

AU - Patterson , Maurice

AU - O'Malley, Lisa

AU - O'Leary, Killian

PY - 2017

Y1 - 2017

N2 - This chapter discusses the potential of narratives in facilitating community engagement through a participative place branding process. Narrative is an important mode through which people construct reality and as such narrative is also implicated in the formation of place. As means through which we can make sense of people’s experiences of place and their desires and aspirations, narratives are also relevant to the aims of bottom-up, participative place branding programmes. These approaches are gaining popularity, following criticisms of top-down place branding for failing to resonate with place realities and the disenchantment of different communities with place brands. Finally, addressing methodological considerations of the narrative inquiry approach, the chapter examines ways to access, elicit and make sense of place narratives. The narrative perspective advocated here puts emphasis on branding as a reflexive, dynamic and collaborative process that embraces and works with the inherent tensions and contradictions of places.

AB - This chapter discusses the potential of narratives in facilitating community engagement through a participative place branding process. Narrative is an important mode through which people construct reality and as such narrative is also implicated in the formation of place. As means through which we can make sense of people’s experiences of place and their desires and aspirations, narratives are also relevant to the aims of bottom-up, participative place branding programmes. These approaches are gaining popularity, following criticisms of top-down place branding for failing to resonate with place realities and the disenchantment of different communities with place brands. Finally, addressing methodological considerations of the narrative inquiry approach, the chapter examines ways to access, elicit and make sense of place narratives. The narrative perspective advocated here puts emphasis on branding as a reflexive, dynamic and collaborative process that embraces and works with the inherent tensions and contradictions of places.

M3 - Chapter (peer-reviewed)

SN - 9781784718596

SN - 9781784718619

BT - Handbook of Place Marketing and Branding

A2 - Campelo, Adriana

PB - Edward Elgar

CY - Cheltenham

ER -