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Current Postgraduate Research Students

Killian O'Leary supervises 1 postgraduate research students. If these students have produced research profiles, these are listed below:

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Dr Killian O'Leary

Lecturer in Marketing

Charles Carter Building



Research overview

My research is situated in the domain of Consumer Culture Theory, which looks at the intersection of consumption, markets and culture. To date I have studied diverse contexts such as online poker, Irish road bowlers, anonymous social media apps, fantasy football players, consumers with disabilities and carers. In my research I tend to apply qualitative methods such as ethnography, netnography and in depth interviews as a means to build inductive reasoning to interpret consumers marketplace actions. My work has appeared in international peer-reviewed journals including Marketing Theory, European Journal of Marketing, Consumption, Markets & Culture and the Journal of Gambling Studies. 

Current Teaching

Current teaching includes:

Postgraduate Teaching

MKTG503 Consumers

MKTG506 Digital Marketing

Undergraduate Teaching

MKTG233 Digital Marketing

MKTG310 Marketing Research and Consultancy Project

External Roles

Early Career Researcher Representative for the Academy of Marketing

Member of the Academy of Marketing Executive Committee

Member of the Academy of Marketing Research Committee

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