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  • Putting strategy into action Final

    Rights statement: This is the peer reviewed version of the following article: Friesl, M., Larty, J., and Jacobs, C. (2018) Putting Strategy into Action – The Role of Artefacts for Business Format Replication. European Management Review, 15: 221–235. https://doi.org/10.1111/emre.12119 which has been published in final form at http://onlinelibrary.wiley.com/doi/10.1111/emre.12119/abstract This article may be used for non-commercial purposes in accordance With Wiley Terms and Conditions for self-archiving.

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Putting strategy into action – The role of artefacts for business format replication

Research output: Contribution to journalJournal article

Published
<mark>Journal publication date</mark>2018
<mark>Journal</mark>European Management Review
Issue number2
Volume15
Number of pages15
Pages (from-to)221-235
Publication statusPublished
Early online date16/05/17
Original languageEnglish

Abstract

In order to facilitate the implementation of replication strategies, organizations often use a variety of artefacts such as manuals and handbooks. Existing research has largely focused on the extent to which artefacts can act as knowledge repositories that help to facilitate replication. This body of literature has made significant contributions to our understanding of the role of replication, but has focused more on highlighting key challenges involved in the codification of knowledge. This paper demonstrates that artefact based replication is a double edged sword. While replication is enabled by, ‘configuring’ artefact-action relationships (focussing, situating, coordinating) our analysis also reveals that replication is constrained by ‘decoupling’ artefact-action relationships (accounting, differentiating, disengaging). Our findings contribute to research on replication and provide a more nuanced understanding of why the implementation of replication strategies might fail. We also add to the recent debate on socio-materiality in strategy research more generally.

Bibliographic note

This is the peer reviewed version of the following article: Friesl, M., Larty, J., and Jacobs, C. (2018) Putting Strategy into Action – The Role of Artefacts for Business Format Replication. European Management Review, 15: 221–235. https://doi.org/10.1111/emre.12119 which has been published in final form at http://onlinelibrary.wiley.com/doi/10.1111/emre.12119/abstract This article may be used for non-commercial purposes in accordance With Wiley Terms and Conditions for self-archiving.