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Professor Martin Friesl

Formerly at Lancaster University

Martin Friesl

Office Hours:

Wednesday 3 - 5 pm

PhD supervision

Applications for PhD are welcome from candidates interested in strategic management and who have a strong academic background. I am interested in supervising doctoral students that share my interest in the micro-level aspects of competitive strategy, in particular in regards to the development, replication and change of knowledge, routines and capabilities in organizations. I am interested in research both in small and medium sized businesses as well as large MNEs.

Career Details

Martin Friesl is Professor of Strategic Management at Lancaster University Management School  and Associate Editor of the International Journal of Management Reviews (IJMR). Martin’s research focuses on strategic renewal, strategy implementation, and the development, change and replication of organizational capabilities in a variety of contexts such as Biotechnology, IT offshoring, Retailing, Franchising, Commercial Property Development, the Armed Forces and Financial Services. He received his Masters’ degree in Business Education from LMU Munich and his Doctorate in Management from University Bw Munich. Martin has worked as a project manager for change management with Siemens AG, as a consultant, as well as in various finance roles in in the UK, Germany and China. Martin has also served on the board of the Strategy Practice IG at the Strategic Management Society. He is a member of the Strategic Management Society and the European Group of Organization Studies and is a Fellow of the Higher Education Academy in the UK. His work has received awards for its implications for practice and is published in leading peer-reviewed journals.


Doctorate (Dr. rer. pol.) University Bw Munich

MA (Dipl.-Hdl.) Ludwigs-Maximilians-University Munich

Current Research

My research interests focus on strategic renewal and the development, change and replication of organizational capabilities. I am interested in how firms try to occupy particular market positions, how they deal with changing market situations or how they address the strategic (over-) dependence on certain market segments. The common denominator in all my projects is an interest in strategy and management practice; in how those issues are manifest in the everyday work of managers. Previous research projects have spanned a number industries including Biotechnology and the Pharmaceutical Industry, IT Offshoring, Mobile Technology, Retailing, Commercial Property Development, Franchising as well as the Armed Forces.

Web Links

Check out my blog posts on LinkedIn:


Current Research


Breaking the co-evolution of strategy and markets


This stream of research comprises of a number of publication projects that evaluate situations in which firms aim to break out strong dependencies on existing market conditions. These projects draw on the longitudinal analysis of IT firm, a large retail organization as well as the historical reanalysis of Chandler’s account of the transformation at major US firms. The objective is to better understand the conditions under which firms are able to overcome the over-dependence on a particular market position but also how firms deal with initiatives inside the firm that potentially threaten the current strategy of the firm.



Innovation in the Bio-Pharmaceutical Industry

(Funded by NEMODE)

This is an interdisciplinary research project in collaboration with Professor Katy Mason (Marketing) and Chris Ford (Accounting & Finance). The project investigates the practice, performance and business model of science incubation on the case of the Bio-Pharmaceutical Industry. The project is conducted in collaboration with a major Bio-Science Park in the UK.



External Roles

Board Member Strategy Practice IG: Strategic Management Society

Fellow of the Higher Education Academy

Current Teaching

Full-time MBA

Strategic Management


MNGT 578: International Corporate Strategy & Structure

MNGT 582: Global Corporate Strategy

Business and Enterprise

Siemens AG - Project Manager Change Management

achtQuark GbR - Consultant

Volkswagen AG - Intern Financial Controller

Bayerische Landesbank - Intern Credit Analyst

Sparkasse Regen-Viechtach - Bank Assistant

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