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Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review
Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review
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TY - CONF
T1 - Social Anchoring - An alternative understanding of migrant consumers' experiences
AU - Pradhan, Anuja
AU - Cocker, Hayley
AU - Hogg, Margaret
PY - 2019
Y1 - 2019
N2 - Moving beyond acculturation, we present an alternative understanding of ethnic migrant consumers’ lived experiences by leveraging social anchoring theory, and taking an asset perspective. We identify significant reference points, i.e. social anchors among first-generation middle-class British Indian women. Our phenomenological interview data reveals that in addition to providing psycho-social stability, interactions between social anchors influence ethnic migrant consumers’ wellbeing, hybrid identity projects, and temporal imaginings. Additionally, we develop theoretically relevant categories of social anchors – central, peripheral, structuring, and underpinning – based on our empirical findings.
AB - Moving beyond acculturation, we present an alternative understanding of ethnic migrant consumers’ lived experiences by leveraging social anchoring theory, and taking an asset perspective. We identify significant reference points, i.e. social anchors among first-generation middle-class British Indian women. Our phenomenological interview data reveals that in addition to providing psycho-social stability, interactions between social anchors influence ethnic migrant consumers’ wellbeing, hybrid identity projects, and temporal imaginings. Additionally, we develop theoretically relevant categories of social anchors – central, peripheral, structuring, and underpinning – based on our empirical findings.
KW - British Indians
KW - Social Anchoring
KW - Migration
KW - British Asian
KW - Migrants
M3 - Conference paper
T2 - Consumer Culture Theory Conference
Y2 - 17 July 2019 through 19 July 2019
ER -