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  • Social Anchoring An alternative understanding of migrant consumers’ experiences

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Social Anchoring - An alternative understanding of migrant consumers' experiences

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

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Social Anchoring - An alternative understanding of migrant consumers' experiences. / Pradhan, Anuja; Cocker, Hayley; Hogg, Margaret.
2019. Paper presented at Consumer Culture Theory Conference, Montreal, Quebec, Canada.

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Harvard

Pradhan, A, Cocker, H & Hogg, M 2019, 'Social Anchoring - An alternative understanding of migrant consumers' experiences', Paper presented at Consumer Culture Theory Conference, Montreal, Canada, 17/07/19 - 19/07/19.

APA

Pradhan, A., Cocker, H., & Hogg, M. (2019). Social Anchoring - An alternative understanding of migrant consumers' experiences. Paper presented at Consumer Culture Theory Conference, Montreal, Quebec, Canada.

Vancouver

Pradhan A, Cocker H, Hogg M. Social Anchoring - An alternative understanding of migrant consumers' experiences. 2019. Paper presented at Consumer Culture Theory Conference, Montreal, Quebec, Canada.

Author

Pradhan, Anuja ; Cocker, Hayley ; Hogg, Margaret. / Social Anchoring - An alternative understanding of migrant consumers' experiences. Paper presented at Consumer Culture Theory Conference, Montreal, Quebec, Canada.

Bibtex

@conference{c817a3087ff64a9087687b6a7cc15ad2,
title = "Social Anchoring - An alternative understanding of migrant consumers' experiences",
abstract = "Moving beyond acculturation, we present an alternative understanding of ethnic migrant consumers{\textquoteright} lived experiences by leveraging social anchoring theory, and taking an asset perspective. We identify significant reference points, i.e. social anchors among first-generation middle-class British Indian women. Our phenomenological interview data reveals that in addition to providing psycho-social stability, interactions between social anchors influence ethnic migrant consumers{\textquoteright} wellbeing, hybrid identity projects, and temporal imaginings. Additionally, we develop theoretically relevant categories of social anchors – central, peripheral, structuring, and underpinning – based on our empirical findings. ",
keywords = "British Indians, Social Anchoring, Migration, British Asian, Migrants",
author = "Anuja Pradhan and Hayley Cocker and Margaret Hogg",
year = "2019",
language = "English",
note = "Consumer Culture Theory Conference ; Conference date: 17-07-2019 Through 19-07-2019",

}

RIS

TY - CONF

T1 - Social Anchoring - An alternative understanding of migrant consumers' experiences

AU - Pradhan, Anuja

AU - Cocker, Hayley

AU - Hogg, Margaret

PY - 2019

Y1 - 2019

N2 - Moving beyond acculturation, we present an alternative understanding of ethnic migrant consumers’ lived experiences by leveraging social anchoring theory, and taking an asset perspective. We identify significant reference points, i.e. social anchors among first-generation middle-class British Indian women. Our phenomenological interview data reveals that in addition to providing psycho-social stability, interactions between social anchors influence ethnic migrant consumers’ wellbeing, hybrid identity projects, and temporal imaginings. Additionally, we develop theoretically relevant categories of social anchors – central, peripheral, structuring, and underpinning – based on our empirical findings.

AB - Moving beyond acculturation, we present an alternative understanding of ethnic migrant consumers’ lived experiences by leveraging social anchoring theory, and taking an asset perspective. We identify significant reference points, i.e. social anchors among first-generation middle-class British Indian women. Our phenomenological interview data reveals that in addition to providing psycho-social stability, interactions between social anchors influence ethnic migrant consumers’ wellbeing, hybrid identity projects, and temporal imaginings. Additionally, we develop theoretically relevant categories of social anchors – central, peripheral, structuring, and underpinning – based on our empirical findings.

KW - British Indians

KW - Social Anchoring

KW - Migration

KW - British Asian

KW - Migrants

M3 - Conference paper

T2 - Consumer Culture Theory Conference

Y2 - 17 July 2019 through 19 July 2019

ER -