Rights statement: The final, definitive version of this article has been published in the Journal, Marketing Theory, 17 (2), 2017, © SAGE Publications Ltd, 2017 by SAGE Publications Ltd at the Marketing Theory page: http://journals.sagepub.com/home/mtq on SAGE Journals Online: http://journals.sagepub.com/
Accepted author manuscript, 144 KB, PDF document
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Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - Social belonging and the social collective
T2 - understanding how processes shape youth markets
AU - Tinson, Julie
AU - Piacentini, Maria Grazia
AU - Nuttall, Peter
AU - Cocker, Hayley
N1 - The final, definitive version of this article has been published in the Journal, Marketing Theory, 17 (2), 2017, © SAGE Publications Ltd, 2017 by SAGE Publications Ltd at the Marketing Theory page: http://journals.sagepub.com/home/mtq on SAGE Journals Online: http://journals.sagepub.com/
PY - 2017/6/1
Y1 - 2017/6/1
N2 - Adopting a relative perspective on poverty, this paper reflects on the social and psychological aspects of market access in a context of abundance. We consider the recent introduction of a consumption related adolescent youth ritual and the implications this has for those who are financially disadvantaged and their ability to negotiate and navigate the market. Using dimensions of market practice as a lens, we reveal a system that resists reduction to individual actors and demonstrate how and in what ways the social collective facilitates social belonging as well as promoting higher level educational goals. This has important consequences for our understanding of meaningful social practice as well as realizing what is being shaped through market practices.
AB - Adopting a relative perspective on poverty, this paper reflects on the social and psychological aspects of market access in a context of abundance. We consider the recent introduction of a consumption related adolescent youth ritual and the implications this has for those who are financially disadvantaged and their ability to negotiate and navigate the market. Using dimensions of market practice as a lens, we reveal a system that resists reduction to individual actors and demonstrate how and in what ways the social collective facilitates social belonging as well as promoting higher level educational goals. This has important consequences for our understanding of meaningful social practice as well as realizing what is being shaped through market practices.
KW - Social collective
KW - Youth rituals
KW - Informal economies
U2 - 10.1177/1470593116677767
DO - 10.1177/1470593116677767
M3 - Journal article
VL - 17
SP - 201
EP - 217
JO - Marketing Theory
JF - Marketing Theory
SN - 1470-5931
IS - 2
ER -