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Maria Piacentini supervises 2 postgraduate research students. If these students have produced research profiles, these are listed below:

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Professor Maria Piacentini


Maria Piacentini

Lancaster University

Charles Carter Building



Tel: +44 1524 510686

Research overview

I am a qualitative social science researcher, and my research focuses on vulnerable consumers coping with difficult marketplaces. My work has been published in international refereed journals in social sciences and marketing/management journals. I am currently Director for the Centre for Consumption Insights, an interdisciplinary research centre (based in LUMS), focusing on real-world problems of global significance for marketing practice and public policy. I am co-chair of the Academy of Marketing SIG Consumer Research with Societal Impact (with Emma Banister and Kathy Hamilton), and on the steering committee for the international Transformative Consumer Research (TCR) network. 

PhD supervision

I am interested in supervising PhD students in the broad area of consumption and social marketing, particularly relating to young people and risky consumption behaviour.

Current Teaching

PhD Supervision:

Scott Jones; Apisara Khli-in; Emma Higginson (with Sociology)


1999 PhD(Open University)

1999 PG Cert.(Strathclyde)

1991 BSc Hons(Strathclyde)

Current Research

Research Grants

‘Vulnerable Consumers’ with Susan Dunnett (Edinburgh) and Kathy Hamilton (Strathclyde) ESRC Seminar Series 

‘The Role and Significance of the High School Prom Among Low-Income Adolescents’ with Dr Peter Nuttall (Bath) and Dr Julie Tinson (Stirling) The British Academy (£10,000)

‘Psychology of Consumer Behaviour’ Awarded £12,337 by the Office of Fair Trading (commissioned research) (2007) Principal investigators: Maria Piacentini, Sally Hibbert and Margaret Hogg.

'Faifley Community Action on Food: Exploring The Potential For Community Development' Awarded £1,000 by Greater Glasgow Health Board (1999) Principal investigators Maria Piacentini, Sally Hibbert and Haya Al Dajani.

'Consumers’ perceptions of speciality coffees' Awarded £62,888 by Teaching Company Directorate and Matthew Algie & Co. (1998-2000) Principal investigators: A. Paterson (Bioscience) & M. Piacentini (Marketing), University of Strathclyde.

'Reducing Confectionery Sales at Checkouts' Awarded £6,855 by Lanarkshire Health Board (1997-8) Principal investigators: M.Piacentini, L. MacFadyen, D. Eadie (Marketing, University of Strathclyde)

Research Interests


Since joining Lancaster I have designed, developed and launched the highly successful MSc in Advanced Marketing Management (2003-4 launch). I was Head of Department in Marketing (2014-2017), and am now Deputy Dean/Associate Dean (Resources) in Lancaster University Management School.

I have extensive experience of teaching at both undergraduate and postgraduate level, and have a PG Certificate in Advanced Academic Studies (Strathclyde University).

Career Details

Professional Role

2014-2017 Head of Department of Marketing

2013-2014 Director of Research, Department of Marketing

2009-2011 Academic Co-ordinator, Period Quality Review (Nov 2011)

2003-2009; 2012 Programme Director, MSc Advanced Marketing Management


External Roles

External Examiner, UG Marketing, Edinburgh University (2017- )

External Examiner, UG Marketing, Glasgow University (2014-2017)

External Examiner, PG Marketing, Manchester Business School (2011-2014)

External Examiner, BA Marketing, Stirling University (2009-2012)

External Examiner MSc Marketing Management, Glasgow Caledonian University (2003-2007)

My Role

Deputy Dean/Associate Dean (Resources) LUMS

Director of Centre Consumption Insights

PhD Supervisions Completed

Hayley Cocker,  Andres Barrios, Fredah Mwiti, Liz McIver, Piya Ngamcharoenmongkol, Kath Hennell, Donal Rogan, Virginia Mwangi

PhDs Examined

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