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Strategy builder

Research output: Book/Report/ProceedingsBook

Published
Publication date2015
Place of PublicationLondon
PublisherWiley
Number of pages243
ISBN (Electronic)9781118707166, 9781118707180
ISBN (Print)9781118707234
Original languageEnglish

Abstract

So how are you to present your strategy? A big wordy document? A lengthy address? Slides full of bullet points? The best way to engage and involve people is through pictures. Strategy Builder shows you how to creatively combine the best of strategy frameworks to orient and animate strategy discussion and development in your team. This visual, interactive guide, with illustrations by Visory, uses real world examples and practical tips to help you; discover the five foundations every strategy should be built upon; draw compelling and unique pictures that capture your organisation's distinct strategies; develop your skills as a leader of strategy discussions; understand how to use strategy frameworks and interactive drawing to engage others and achieve 'buy-in'.