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Sustainability for the plant: a marketing perspective

Research output: Contribution to journalJournal article

Published
Article number13
<mark>Journal publication date</mark>30/06/1999
<mark>Journal</mark>Ecology and Society
Issue number1
Volume3
Number of pages9
Publication statusPublished
Original languageEnglish

Abstract

This perspective presents a case for environmental scientists to mobilize their communication efforts and to develop a systematic approach to marketing scientific knowledge to a range of key target audiences. Examples of environmental marketing are presented, and a call to action is presented in the spirit of discussion.