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Sustainability for the plant: a marketing perspective

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

Sustainability for the plant: a marketing perspective. / Whiteman, Gail.
In: Ecology and Society, Vol. 3, No. 1, 13, 30.06.1999.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Whiteman, G 1999, 'Sustainability for the plant: a marketing perspective', Ecology and Society, vol. 3, no. 1, 13. <http://www.ecologyandsociety.org/vol3/iss1/art13/>

APA

Whiteman, G. (1999). Sustainability for the plant: a marketing perspective. Ecology and Society, 3(1), Article 13. http://www.ecologyandsociety.org/vol3/iss1/art13/

Vancouver

Whiteman G. Sustainability for the plant: a marketing perspective. Ecology and Society. 1999 Jun 30;3(1):13.

Author

Whiteman, Gail. / Sustainability for the plant : a marketing perspective. In: Ecology and Society. 1999 ; Vol. 3, No. 1.

Bibtex

@article{d72a0392bb1a4da497edc4a193afa7f5,
title = "Sustainability for the plant: a marketing perspective",
abstract = "This perspective presents a case for environmental scientists to mobilize their communication efforts and to develop a systematic approach to marketing scientific knowledge to a range of key target audiences. Examples of environmental marketing are presented, and a call to action is presented in the spirit of discussion.",
keywords = "marketing sustainability, perspective",
author = "Gail Whiteman",
year = "1999",
month = jun,
day = "30",
language = "English",
volume = "3",
journal = "Ecology and Society",
issn = "1708-3087",
publisher = "RESILIENCE ALLIANCE",
number = "1",

}

RIS

TY - JOUR

T1 - Sustainability for the plant

T2 - a marketing perspective

AU - Whiteman, Gail

PY - 1999/6/30

Y1 - 1999/6/30

N2 - This perspective presents a case for environmental scientists to mobilize their communication efforts and to develop a systematic approach to marketing scientific knowledge to a range of key target audiences. Examples of environmental marketing are presented, and a call to action is presented in the spirit of discussion.

AB - This perspective presents a case for environmental scientists to mobilize their communication efforts and to develop a systematic approach to marketing scientific knowledge to a range of key target audiences. Examples of environmental marketing are presented, and a call to action is presented in the spirit of discussion.

KW - marketing sustainability

KW - perspective

M3 - Journal article

VL - 3

JO - Ecology and Society

JF - Ecology and Society

SN - 1708-3087

IS - 1

M1 - 13

ER -