Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - Sustainability for the plant
T2 - a marketing perspective
AU - Whiteman, Gail
PY - 1999/6/30
Y1 - 1999/6/30
N2 - This perspective presents a case for environmental scientists to mobilize their communication efforts and to develop a systematic approach to marketing scientific knowledge to a range of key target audiences. Examples of environmental marketing are presented, and a call to action is presented in the spirit of discussion.
AB - This perspective presents a case for environmental scientists to mobilize their communication efforts and to develop a systematic approach to marketing scientific knowledge to a range of key target audiences. Examples of environmental marketing are presented, and a call to action is presented in the spirit of discussion.
KW - marketing sustainability
KW - perspective
M3 - Journal article
VL - 3
JO - Ecology and Society
JF - Ecology and Society
SN - 1708-3087
IS - 1
M1 - 13
ER -