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The art of business models

Research output: Contribution to conference - Without ISBN/ISSN Conference paper

Published
Publication date2011
Number of pages0
Original languageEnglish
Event2nd EIASM Imagining Business Workshop - Segovia, Spain
Duration: 19/05/201120/05/2011

Conference

Conference2nd EIASM Imagining Business Workshop
CountrySpain
CitySegovia
Period19/05/1120/05/11

Abstract

This paper looks at how business models are represented in different ways to different audiences and generates insights into the way managers use business models.