Research output: Contribution to conference - Without ISBN/ISSN › Conference paper
Research output: Contribution to conference - Without ISBN/ISSN › Conference paper
}
TY - CONF
T1 - The art of business models
AU - Mason, Katy
PY - 2011
Y1 - 2011
N2 - This paper looks at how business models are represented in different ways to different audiences and generates insights into the way managers use business models.
AB - This paper looks at how business models are represented in different ways to different audiences and generates insights into the way managers use business models.
KW - Representational Practices
KW - Management Practices
M3 - Conference paper
T2 - 2nd EIASM Imagining Business Workshop
Y2 - 19 May 2011 through 20 May 2011
ER -