The art of business models

Marketing

Keywords

Representational Practices, Management Practices

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

Published

Standard

The art of business models. / Mason, Katy.
2011. Paper presented at 2nd EIASM Imagining Business Workshop, Segovia, Spain.

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

Harvard

Mason, K 2011, 'The art of business models', Paper presented at 2nd EIASM Imagining Business Workshop, Segovia, Spain, 19/05/11 - 20/05/11.

APA

Mason, K. (2011). The art of business models. Paper presented at 2nd EIASM Imagining Business Workshop, Segovia, Spain.

Vancouver

Mason K. The art of business models. 2011. Paper presented at 2nd EIASM Imagining Business Workshop, Segovia, Spain.

Author

Mason, Katy. / The art of business models. Paper presented at 2nd EIASM Imagining Business Workshop, Segovia, Spain.

Bibtex

@conference{3e4f7dbf771947138129f0dd7fcf3273,

title = "The art of business models",

abstract = "This paper looks at how business models are represented in different ways to different audiences and generates insights into the way managers use business models.",

keywords = "Representational Practices, Management Practices",

author = "Katy Mason",

year = "2011",

language = "English",

note = "2nd EIASM Imagining Business Workshop ; Conference date: 19-05-2011 Through 20-05-2011",

}

RIS

TY - CONF

T1 - The art of business models

AU - Mason, Katy

PY - 2011

Y1 - 2011

N2 - This paper looks at how business models are represented in different ways to different audiences and generates insights into the way managers use business models.

AB - This paper looks at how business models are represented in different ways to different audiences and generates insights into the way managers use business models.

KW - Representational Practices

KW - Management Practices

M3 - Conference paper

T2 - 2nd EIASM Imagining Business Workshop

Y2 - 19 May 2011 through 20 May 2011

ER -

Research

Keywords