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    Rights statement: This is an Accepted Manuscript of an article published by Taylor & Francis in Feminist Media Studies on 11/04/2018, available online: https://www.tandfonline.com/doi/full/10.1080/14680777.2018.1447352

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The Magaluf Girl: a public sex scandal and the digital class relations of social contagion

Research output: Contribution to journalJournal article

Published
<mark>Journal publication date</mark>4/07/2018
<mark>Journal</mark>Feminist Media Studies
Issue number4
Volume18
Number of pages17
Pages (from-to)626-642
Publication statusPublished
Early online date11/04/18
Original languageEnglish

Abstract

This article takes a case study of a particular media scandal, generated from Twitter feeds and a YouTube posting which propelled a young woman, who became known as “The Magaluf Girl,” into infamy. From discussion on social media sites her story also quickly hit the national tabloid headlines, the broadsheet press, as well as broadcast television. This case study is revealing of the way in which historical class relations are part of the contemporary world of online misogyny, especially as it is fuelled by tabloid commercial and promotional culture. The initial posting was a video of the young woman apparently performing oral sex on 24 men at a bar in Magaluf as part of a party game where she had been told that she could win a “holiday”—that “holiday” turned out to be only a cocktail drink. This article is an attempt to trace how the story spread and produced the symbolic intensification (rather than transformation) of classed and gendered disgust. The article goes on to suggest that the power of this discursive framing serves to complicate the working-class girl’s right to privacy in the digital age.

Bibliographic note

This is an Accepted Manuscript of an article published by Taylor & Francis in Feminist Media Studies on 11/04/2018, available online: https://www.tandfonline.com/doi/full/10.1080/14680777.2018.1447352