Rights statement: This is an Accepted Manuscript of an article published by Taylor & Francis in Feminist Media Studies on 11/04/2018, available online: https://www.tandfonline.com/doi/full/10.1080/14680777.2018.1447352
Accepted author manuscript, 1.01 MB, PDF document
Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License
Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
<mark>Journal publication date</mark> | 4/07/2018 |
---|---|
<mark>Journal</mark> | Feminist Media Studies |
Issue number | 4 |
Volume | 18 |
Number of pages | 17 |
Pages (from-to) | 626-642 |
Publication Status | Published |
Early online date | 11/04/18 |
<mark>Original language</mark> | English |
This article takes a case study of a particular media scandal, generated from Twitter feeds and a YouTube posting which propelled a young woman, who became known as “The Magaluf Girl,” into infamy. From discussion on social media sites her story also quickly hit the national tabloid headlines, the broadsheet press, as well as broadcast television. This case study is revealing of the way in which historical class relations are part of the contemporary world of online misogyny, especially as it is fuelled by tabloid commercial and promotional culture. The initial posting was a video of the young woman apparently performing oral sex on 24 men at a bar in Magaluf as part of a party game where she had been told that she could win a “holiday”—that “holiday” turned out to be only a cocktail drink. This article is an attempt to trace how the story spread and produced the symbolic intensification (rather than transformation) of classed and gendered disgust. The article goes on to suggest that the power of this discursive framing serves to complicate the working-class girl’s right to privacy in the digital age.