Home > Research > Publications & Outputs > The role of game design in addressing behaviour...

Electronic data

  • EAD-11-game design-pc

    Accepted author manuscript, 6.48 MB, PDF document

    Available under license: CC BY-NC-ND: Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License

View graph of relations

The role of game design in addressing behavioural change

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paper

Published

Standard

The role of game design in addressing behavioural change. / Coulton, Paul.

Proceedings for 11th European Academy of Design Conference. 2015.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paper

Harvard

Coulton, P 2015, The role of game design in addressing behavioural change. in Proceedings for 11th European Academy of Design Conference. 11th European Academy of Design Conference, Paris, France, 22/04/15.

APA

Coulton, P. (2015). The role of game design in addressing behavioural change. In Proceedings for 11th European Academy of Design Conference

Vancouver

Coulton P. The role of game design in addressing behavioural change. In Proceedings for 11th European Academy of Design Conference. 2015

Author

Coulton, Paul. / The role of game design in addressing behavioural change. Proceedings for 11th European Academy of Design Conference. 2015.

Bibtex

@inproceedings{ee446a1e80e04f199a0408ccb88bfd3a,
title = "The role of game design in addressing behavioural change",
abstract = "With the increasing promotion of design for behavioural change as a means of addressing the complex societal and environmental challenges the world currently faces, comes the associated challenge of developing appropriate design techniques to achieve such change. Whilst many designers have sought inspiration from game design they have often drawn from the techniques associated with ‘gamification’ which has been heavily criticised as manipulative and only capable of addressing simplistic extrinsic personal motivations. In this paper I discuss an alternative perspective whereby games are considered a rhetorical medium through which players can rehearse plausible alternate presents or speculative futures. The consideration of games in this way is effectively extending the view that ‘all design is rhetoric’ to include interactive systems and in this paper I highlight how by adopting such a perspective enables designers to tackle complex issues without resorting to reductionist approaches.",
keywords = "game design, behaviour change , gamification, procedural rhetoric",
author = "Paul Coulton",
year = "2015",
month = "4",
day = "22",
language = "English",
booktitle = "Proceedings for 11th European Academy of Design Conference",

}

RIS

TY - GEN

T1 - The role of game design in addressing behavioural change

AU - Coulton, Paul

PY - 2015/4/22

Y1 - 2015/4/22

N2 - With the increasing promotion of design for behavioural change as a means of addressing the complex societal and environmental challenges the world currently faces, comes the associated challenge of developing appropriate design techniques to achieve such change. Whilst many designers have sought inspiration from game design they have often drawn from the techniques associated with ‘gamification’ which has been heavily criticised as manipulative and only capable of addressing simplistic extrinsic personal motivations. In this paper I discuss an alternative perspective whereby games are considered a rhetorical medium through which players can rehearse plausible alternate presents or speculative futures. The consideration of games in this way is effectively extending the view that ‘all design is rhetoric’ to include interactive systems and in this paper I highlight how by adopting such a perspective enables designers to tackle complex issues without resorting to reductionist approaches.

AB - With the increasing promotion of design for behavioural change as a means of addressing the complex societal and environmental challenges the world currently faces, comes the associated challenge of developing appropriate design techniques to achieve such change. Whilst many designers have sought inspiration from game design they have often drawn from the techniques associated with ‘gamification’ which has been heavily criticised as manipulative and only capable of addressing simplistic extrinsic personal motivations. In this paper I discuss an alternative perspective whereby games are considered a rhetorical medium through which players can rehearse plausible alternate presents or speculative futures. The consideration of games in this way is effectively extending the view that ‘all design is rhetoric’ to include interactive systems and in this paper I highlight how by adopting such a perspective enables designers to tackle complex issues without resorting to reductionist approaches.

KW - game design

KW - behaviour change

KW - gamification

KW - procedural rhetoric

UR - http://ead.yasar.edu.tr/sites/default/files/Track%2018_The%20Role%20of%20Gaming_0.pdf?dialogFeatures=protocol=http

M3 - Conference contribution/Paper

BT - Proceedings for 11th European Academy of Design Conference

ER -