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The Role of Smartphones in Mass Participation TV

Research output: Contribution in Book/Report/ProceedingsPaper

Published

Publication date06/2012
Host publicationProceedings of EuroITV 2012 10th European Interactive TV Conference
Number of pages4
Original languageEnglish

Abstract

From the early days of television (TV) when viewers sat around one TV usually in their living room, it has always been considered a shared experience. Fast forward to the present day and this same shared experience is still key but viewers no longer have to be in the same room, and we are seeing the dawn of mass participation TV. Whilst many people predicted the demise of live TV viewing with the adoption of Personal Video Recorders (PVRs) it has not materialised. Shows that are watched live are often ones that have a greater social buzz. These shows regularly have viewers discussing what they are watching and what’s happening in real- time. This paper focuses on the influence smartphones have on TV viewing, how people are interacting with TV, and considering approaches for extracting sentiment from this discussion to determine if people are enjoying what they are watching.