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The Role of Smartphones in Mass Participation TV

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paper

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The Role of Smartphones in Mass Participation TV. / Lochrie, Mark; Coulton, Paul.

Proceedings of EuroITV 2012 10th European Interactive TV Conference. 2012.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paper

Harvard

Lochrie, M & Coulton, P 2012, The Role of Smartphones in Mass Participation TV. in Proceedings of EuroITV 2012 10th European Interactive TV Conference.

APA

Lochrie, M., & Coulton, P. (2012). The Role of Smartphones in Mass Participation TV. In Proceedings of EuroITV 2012 10th European Interactive TV Conference

Vancouver

Lochrie M, Coulton P. The Role of Smartphones in Mass Participation TV. In Proceedings of EuroITV 2012 10th European Interactive TV Conference. 2012

Author

Lochrie, Mark ; Coulton, Paul. / The Role of Smartphones in Mass Participation TV. Proceedings of EuroITV 2012 10th European Interactive TV Conference. 2012.

Bibtex

@inproceedings{a5ba7cb3a24d4b6183137bf9beb13e63,
title = "The Role of Smartphones in Mass Participation TV",
abstract = "From the early days of television (TV) when viewers sat around one TV usually in their living room, it has always been considered a shared experience. Fast forward to the present day and this same shared experience is still key but viewers no longer have to be in the same room, and we are seeing the dawn of mass participation TV. Whilst many people predicted the demise of live TV viewing with the adoption of Personal Video Recorders (PVRs) it has not materialised. Shows that are watched live are often ones that have a greater social buzz. These shows regularly have viewers discussing what they are watching and what{\textquoteright}s happening in real- time. This paper focuses on the influence smartphones have on TV viewing, how people are interacting with TV, and considering approaches for extracting sentiment from this discussion to determine if people are enjoying what they are watching.",
keywords = "Mobile, second screen, interactive, television, Twitter, shared experience, mass participation",
author = "Mark Lochrie and Paul Coulton",
year = "2012",
month = jun,
language = "English",
booktitle = "Proceedings of EuroITV 2012 10th European Interactive TV Conference",

}

RIS

TY - GEN

T1 - The Role of Smartphones in Mass Participation TV

AU - Lochrie, Mark

AU - Coulton, Paul

PY - 2012/6

Y1 - 2012/6

N2 - From the early days of television (TV) when viewers sat around one TV usually in their living room, it has always been considered a shared experience. Fast forward to the present day and this same shared experience is still key but viewers no longer have to be in the same room, and we are seeing the dawn of mass participation TV. Whilst many people predicted the demise of live TV viewing with the adoption of Personal Video Recorders (PVRs) it has not materialised. Shows that are watched live are often ones that have a greater social buzz. These shows regularly have viewers discussing what they are watching and what’s happening in real- time. This paper focuses on the influence smartphones have on TV viewing, how people are interacting with TV, and considering approaches for extracting sentiment from this discussion to determine if people are enjoying what they are watching.

AB - From the early days of television (TV) when viewers sat around one TV usually in their living room, it has always been considered a shared experience. Fast forward to the present day and this same shared experience is still key but viewers no longer have to be in the same room, and we are seeing the dawn of mass participation TV. Whilst many people predicted the demise of live TV viewing with the adoption of Personal Video Recorders (PVRs) it has not materialised. Shows that are watched live are often ones that have a greater social buzz. These shows regularly have viewers discussing what they are watching and what’s happening in real- time. This paper focuses on the influence smartphones have on TV viewing, how people are interacting with TV, and considering approaches for extracting sentiment from this discussion to determine if people are enjoying what they are watching.

KW - Mobile

KW - second screen

KW - interactive

KW - television

KW - Twitter

KW - shared experience

KW - mass participation

M3 - Conference contribution/Paper

BT - Proceedings of EuroITV 2012 10th European Interactive TV Conference

ER -