For some time now, questions have been asked about the impact of television and video materials on the cognitive and social development of preschoolers and older children. More recently, these same questions have been asked in relation to the extensive exposure to these media that infants and toddlers are currently experiencing. To answer these questions, we review current research that explicitly targets these concerns and provide new insights into the role these media play in early development. (C) 2010 Published by Elsevier Inc.