'Understanding the dynamic consumer' - new marketing, new relevance: evolution and innovation for the next generation - Research Portal

'Understanding the dynamic consumer' - new marketing, new relevance: evolution and innovation for the next generation

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Publication date	1998
Host publication	Academy of Marketing Annual Conference (University of Stirling ) - 1998
Place of Publication	N/A
Publisher	unknown
<mark>Original language</mark>	English