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Video and Videography in Marketing: Research, Practice & Impact

Research output: Contribution to conference - Without ISBN/ISSN Conference paper

Published
Publication date5/07/2011
Number of pages0
Original languageEnglish
EventAcademy of Marketing Conference 2011 - Liverpool, United Kingdom
Duration: 5/07/20117/07/2011

Conference

ConferenceAcademy of Marketing Conference 2011
CountryUnited Kingdom
CityLiverpool
Period5/07/117/07/11

Abstract

This Special Session is designed as a capacity building session to facilitate the building of a community of interest around the use of videography to study marketing practices and the practices of markets. We begin by outlining the importance and relevance of researching market practices in their own right. Second we outline the valuable contribution that videography specifically is beginning to make to this field. Third, we identify the specific purpose of this session: to explore, through exemplars and discussion both the research of practices through videography and the researching practice of videography. We conclude with a summary of key contributions to the session. The session encourages active engagement from anyone who might have an interest in videography and film; from Doctoral Students to experienced faculty and practitioners.