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    Rights statement: This is an Accepted Manuscript of an article published by Taylor & Francis in Howard Journal of Communications on 20/01/2020, available online:  https://www.tandfonline.com/doi/full/10.1080/10646175.2020.1714514

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    Embargo ends: 20/07/21

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Who (and where) is credible?: Using virtual reality to examine credibility and bias of perceived race/ethnicity in urban/suburban environments

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<mark>Journal publication date</mark>1/07/2020
<mark>Journal</mark>Howard Journal of Communications
Issue number3
Volume31
Number of pages19
Pages (from-to)297-315
Publication StatusPublished
Early online date20/01/20
<mark>Original language</mark>English

Abstract

This study evaluates perceptions of race/ethnicity in connection to geography of urban/suburban neighborhoods. The study takes place in a region mostly populated by people identifying as Hispanic, which is reflected in the participant demographics. Before answering the survey questions, the study used Virtual Reality to immerse participants into the scene, and to develop a more realistic experience. Results indicated that perceptions of geography have a greater impact than perceptions of race/ethnicity in terms of assumed credibility. These results challenge stereotypes that are created and commonly perpetuated in our society.

Bibliographic note

This is an Accepted Manuscript of an article published by Taylor & Francis in Howard Journal of Communications on 20/01/2020, available online:  https://www.tandfonline.com/doi/full/10.1080/10646175.2020.1714514