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    Rights statement: This is an Accepted Manuscript of an article published by Taylor & Francis in Howard Journal of Communications on 20/01/2020, available online:  https://www.tandfonline.com/doi/full/10.1080/10646175.2020.1714514

    Accepted author manuscript, 596 KB, PDF document

    Embargo ends: 20/07/21

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Who (and where) is credible?: Using virtual reality to examine credibility and bias of perceived race/ethnicity in urban/suburban environments

Research output: Contribution to journalJournal article

E-pub ahead of print
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<mark>Journal publication date</mark>20/01/2020
<mark>Journal</mark>Howard Journal of Communications
Publication statusE-pub ahead of print
Early online date20/01/20
Original languageEnglish

Abstract

This study evaluates perceptions of race/ethnicity in connection to geography of urban/suburban neighborhoods. The study takes place in a region mostly populated by people identifying as Hispanic, which is reflected in the participant demographics. Before answering the survey questions, the study used Virtual Reality to immerse participants into the scene, and to develop a more realistic experience. Results indicated that perceptions of geography have a greater impact than perceptions of race/ethnicity in terms of assumed credibility. These results challenge stereotypes that are created and commonly perpetuated in our society.

Bibliographic note

This is an Accepted Manuscript of an article published by Taylor & Francis in Howard Journal of Communications on 20/01/2020, available online:  https://www.tandfonline.com/doi/full/10.1080/10646175.2020.1714514