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  • JBR-D-18-02912R5 submitted jan 14 2020 to co editors in chief

    Rights statement: 18M

    Accepted author manuscript, 1.57 MB, PDF document

    Embargo ends: 1/01/50

    Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License

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Young children’s consumer agency: the case of French children and recycling

Research output: Contribution to journalJournal article

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<mark>Journal publication date</mark>17/01/2020
<mark>Journal</mark>Journal of Business Research
Publication statusAccepted/In press
Original languageEnglish

Abstract

This research offers insights into children's agency in the
context of recycling behaviors by exploring how children's agency might
be enacted in various settings (e.g., family, school, neighborhood).
Using a series of child-centered methods, the authors observe children's
recycling behaviors at school and at home and investigate their behaviors
using role-playing games and a verbalization phase that captures the
children's understanding of recycling and their varying degrees of agency
around recycling. The findings suggest that personal (knowledge,
concern), environmental (family microenvironment, encouragement, spatial
organization, physical accessibility to recycling bins), and behavioral
(past experiences) factors can facilitate or constrain children's
consumer agency. In particular, their level of agency varies according to
each child's specific microenvironment within the family, the location
where the recycling takes place (private versus public spaces), and
communication patterns within the family. From these findings, we provide
several recommendations for public policymakers and business managers.