TY - JOUR

T1 - Young children’s consumer agency

T2 - the case of French children and recycling

AU - Schill, Marie

AU - Godefroit-Winkel, Delphine

AU - Hogg, Margaret

N1 - This is the author’s version of a work that was accepted for publication in Journal of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Business Research, 110, 2020 DOI: 10.1016/j.jbusres.2020.01.030

PY - 2020/3/1

Y1 - 2020/3/1

N2 - This research offers insights into children's agency in thecontext of recycling behaviors by exploring how children's agency mightbe enacted in various settings (e.g., family, school, neighborhood).Using a series of child-centered methods, the authors observe children'srecycling behaviors at school and at home and investigate their behaviorsusing role-playing games and a verbalization phase that captures thechildren's understanding of recycling and their varying degrees of agencyaround recycling. The findings suggest that personal (knowledge,concern), environmental (family microenvironment, encouragement, spatialorganization, physical accessibility to recycling bins), and behavioral(past experiences) factors can facilitate or constrain children'sconsumer agency. In particular, their level of agency varies according toeach child's specific microenvironment within the family, the locationwhere the recycling takes place (private versus public spaces), andcommunication patterns within the family. From these findings, we provideseveral recommendations for public policymakers and business managers.

AB - This research offers insights into children's agency in thecontext of recycling behaviors by exploring how children's agency mightbe enacted in various settings (e.g., family, school, neighborhood).Using a series of child-centered methods, the authors observe children'srecycling behaviors at school and at home and investigate their behaviorsusing role-playing games and a verbalization phase that captures thechildren's understanding of recycling and their varying degrees of agencyaround recycling. The findings suggest that personal (knowledge,concern), environmental (family microenvironment, encouragement, spatialorganization, physical accessibility to recycling bins), and behavioral(past experiences) factors can facilitate or constrain children'sconsumer agency. In particular, their level of agency varies according toeach child's specific microenvironment within the family, the locationwhere the recycling takes place (private versus public spaces), andcommunication patterns within the family. From these findings, we provideseveral recommendations for public policymakers and business managers.

KW - Children

KW - agency

KW - family

KW - microenvironments

KW - recycling behaviors

KW - social cognitive theory

U2 - 10.1016/j.jbusres.2020.01.030

DO - 10.1016/j.jbusres.2020.01.030

M3 - Journal article

VL - 110

SP - 292

EP - 305

JO - Journal of Business Research

JF - Journal of Business Research

SN - 0148-2963

ER -