The Value of Uncertainty in the Business and Management Curriculum
Abstract
Curriculum in business schools has traditionally been focused on linear analytical skills(Dunne and Martin, 2006; Glen, Suciu, and Baughn, 2014) and this research directlyaddresses the need to update the values of business school curricula by incorporatinga more creative and holistic approach to today’s global challenges that are usually verycomplex and require a more creative lens and ability to deal with uncertainty. Designthinking has continually been trying to bring creative vibe to the rigid business world(Liedtka, 2010) and the place of design education in business school has subsequentlybecome an important contribution to this debate.

This research paper reflects on a three-year iterative process of curriculum development run by a multidisciplinary academic team from Lancaster University Contempo-rary Institute of Art (LICA) and Lancaster University Management School (LUMS)supported by the engagement of the local business community.