The Making Marketing Matter podcast introduces you to the world of marketing – everything from digital to advertising, sustainability to accessibility – that you can encounter as a student at Lancaster.

We’ll show you what students can expect to learn on our programmes; introduce you to the experts who head up our internationally-renowned teaching and research activities; and dive into fascinating subjects you might never have associated with marketing – from salmon farming to art exhibitions, science fiction to dark tourism and the metaverse.

The podcast brings you conversations with Marketing department lecturers from a variety of backgrounds and interests who teach future marketeers in our classrooms and lecture theatres. They provide an insight into the unique experience Lancaster has to offer.