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Dr Josiane Fernandes

Lecturer in Marketing

Josiane Fernandes

Charles Carter Building



Office Hours:

Please e-mail me for appointments.

Research overview

Josi Fernandes is interested in understanding how markets work, why they work the way they do, and especially how they can be changed to work differently. Designing market interventions towards the creation of more ethical and responsible markets, connected with the United Nations Sustainable Development Goals (SDGs) is of particular interest.

For the past 6 years, Josi explored how local entrepreneurs in Brazilian favelas manage to engage in economic activity amidst stigmatization of their place of residence, violence, and poverty and maintain a market for favela tourism. Part of the results from this project was published in the Journal of Business Research, and can also be found in the London School of Economics (LSE) blog.

Presently, Josi is studying sustainability in food markets and more specifically, in relation to the environmental challenges associated with the UK salmon market. Businesses in this industry and researchers interested in this topic are encouraged to connect.


Current Teaching

MKTG101 - Introduction to Marketing

MKTG229 - Routes to Market

MKTG301 - Stratetgic Marketing

MKTG329 - Business to Business Marketing

MKTG409 - MSc Advanced Marketing Management (supervisor)


Research Grants

CAPES Scholarship (Brazil)

British Sociology Association Events Grants

LUMS Scholarship 

LUMS Conference Grant

LUMS Pump Prime Scheme

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