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Josiane Fernandes

Lecturer in Marketing, Research Student

Josiane Fernandes

Charles Carter Building



Office Hours:

Please e-mail me for appointments.

Research overview

Broadly speaking, I'm interested in the socio-spatial performance of markets and I take a market studies approach to study them in combination with social theory, especially the work of Henri Lefebvre.

Currently, my research explores how micro-entrepreneurs in Brazilian favelas manage to engage in economic activity amidst stigmatisation, violence, and poverty. From an Actor-Network Theory (ANT)/Market Studies perspective, I analyse how a market for favela tourism is sustained. After spending months in Rio's largest favela - Rocinha - a central point of this case is the role of social media and other digital technologies as a tool for local entrepreneurs to remake the favela space into a functioning market.

My work from this research was published in Journal of Business Research.


Current Teaching

MKTG301 - Stratetgic Marketing

MKTG329 - Business to Business Marketing

MKTG360b - European Management Dissertation

MKTG510 - Deep Dive Dissertation

Research Grants

CAPES Scholarship (Brazil)

LUMS Scholarship 

LUMS Conference Grant

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