Dr Emre Tarim, Lee Francis, and Dr Josiane Fernandes from LUMS hosted the Marketing Pavilion at Campus in the City 12th April 2025. They were busy all day, and people stayed for hours- the trio barely had 10 minutes to themselves in 6 hours. The team helped youngsters aged between 6 and 13 to design a dream snack, from its ingredients and packaging to its price, and tested their product’s performance using state-of-the-art eye-tracking technology that the Marketing Department uses for research and teaching. The children who took part also picked out "Good Consumption" and "Bad Consumption" elements, summarising their feelings and experiences on the positive and negative aspects of consumption. Participants who completed all the stages received a Young Marketeer Certificate and activity stickers as a reward for their efforts.