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We don't do strategy: Responses to co-evolutionary lock-in in technology ventures

Activity: Talk or presentation typesInvited talk


The co-evolution of firms with their environment creates the danger of ‘lock-in’: The overdependence on a particular technology, industry or group of customers. While the reasons for lock-in to occur are well understood, we don’t know how managers respond. For small firms in particular, such dependence is a reason for failure as firms find it difficult to adapt to new market situations. This paper extends existing theory based on the longitudinal analysis of strategic renewal in a Europe based software company. The paper shows that while firms might respond with commitment to a new strategy (strategic determinacy) they might also deliberately avoid committing to a new strategy (strategic indeterminacy). While indeterminacy has the potential to facilitate renewal the paper also unpacks a number of important challenges. The findings of this paper contribute to the extant debate on co-evolution in strategy process research.

Event (Seminar)

TitleResearch Seminar
LocationAalto University Business School