Results for ADVANTAGE

Publications & Outputs

1. Firm-hosted online brand communities and new product success

   Gruner, R. L., Homburg, C. & Lukas, B. A., 01/2014, In: Journal of the Academy of Marketing Science. 42, 1, p. 29-48 20 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

2. On the susceptibility of adaptive memory to false memory illusions

   Howe, M. L. & Derbish, M. H., 05/2010, In: Cognition. 115, 2, p. 252-267 16 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review