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Results for Brand attitudes

Publications & Outputs

  1. Winning hearts, minds and sales: how marketing communication enters the purchase process in emerging and mature markets

    Pauwels, K., Erguncu, S. & Yildirim, G., 2013, In: International Journal of Research in Marketing. 30, 1, p. 57-68 12 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  2. The making and recontextualizing of ‘competitiveness’ as a knowledge brand across different sites and scales

    Sum, N-L., 2011, Brands and branding geographies. Pike, A. (ed.). Cheltenham: Edward Elgar, p. 165-186 22 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)