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The making and recontextualizing of ‘competitiv...
Research
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Institute for Advanced Studies
Politics, Philosophy and Religion
Associated organisational unit
Cultural Political Economy Research Centre CPERC
Keywords
Brand attitudes
,
Knowledge brand
,
Michael Porter
,
Competitiveness
,
Discourses
,
Scales
,
Recontextualization
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The making and recontextualizing of ‘competitiveness’ as a knowledge brand across different sites and scales
Research output
:
Contribution in Book/Report/Proceedings - With ISBN/ISSN
›
Chapter (peer-reviewed)
Published
Overview
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Ngai-Ling Sum
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Publication date
2011
Host publication
Brands and branding geographies
Editors
Andy Pike
Place of Publication
Cheltenham
Publisher
Edward Elgar
Pages
165-186
Number of pages
22
ISBN (electronic)
9780857930842
ISBN (print)
9781849801591
<mark>Original language</mark>
English