Results for Brand management

Publications & Outputs

1. Investigating the drivers of consumer intention to buy manufacturer brands

   Walsh, G., Shiu, E. & Hassan, L., 2012, In: Journal of Product and Brand Management. 21, 5, p. 328-340 13 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

2. How do not-for-profit SMEs attempt to develop a strong brand in an increasingly saturated market?

   Khan, H. & Ede, D., 1/01/2009, In: Journal of Small Business and Enterprise Development. 16, 2, p. 335-354 20 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review