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Publications & Outputs

  1. Valuing customer portfolios with endogenous mass-and-direct-marketing interventions using a Stochastic Dynamic Programming Decomposition

    Esteban-Bravo, M., Vidal-Sanz, J. M. & Yildirim, G., 2014, In: Marketing Science. 33, 5, p. 621-640 20 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  2. Principles of dose finding studies in cancer: a comparison of trial designs

    Jaki, T., Clive, S. & Weir, C., 05/2013, In: Cancer Chemotherapy and Pharmacology. 71, 5, p. 1107-1114 8 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Internet technologies, ECRM capabilities, and performance benefits for SMEs: An exploratory study

    Harrigan, P., Schroeder, A., Qureshi, I., Fang, Y., Ibbotson, P., Ramsey, E. & Meister, D., 1/09/2010, In: International Journal of Electronic Commerce. 15, 2, p. 7-46 40 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Soft systems methodology in IT project management: Implementing CRM in SMEs

    Lockett, N. J., Brown, D. H. & Sissons, A., 1/12/2006, Association for Information Systems - 12th Americas Conference On Information Systems, AMCIS 2006. Association for Information Systems, p. 3710-3720 11 p. (Association for Information Systems - 12th Americas Conference On Information Systems, AMCIS 2006; vol. 6).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review